Film Poster Analysis

The iconography on the poster suggests that its a sci-fi/action movie (which makes it a hybrid) as objects such as spaceships and futuristic guns appear on the poster. Harrison Ford's pose suggest that he is the protagonist in the movie, whereas the woman is perceived as a femme fatale. This is shown by her stern facial expression. The cigarette suggests that she might be the antagonist as it appears as if she is plotting against the main character or the hero. This is an example of binary opposition as it shows a clear conflict between man and woman. The poster's tagline is an enigma as it make the audience question the plot of the movie e.g ''man has made his match...now its his problem''. The target audience could be adults (mostly males) as well as teenagers as Harrison Ford as a popular actor in the 80s.







                                                 

The movie appears to be a hybrid - comedy and horror. The review clearly reveals that its a comedy as it mentions that it is ''absolutely hilarious''. The iconography e.g the criminal and the priest suggest its a typical horror movie as these conventions are usually seen in movies with this genre. The props e.g the t-shirts show us that the movie involves dark humour/satirical references. Ultimately these conventions are an example of intertextuality as they refer to characters or ideas from other horror movies. For example the criminal shown in the poster is a parody of the character ''Hannibal Lecter''. Therefore the plot of the movie could possibly be about encountering typical horror movie characters. The target audience could be teenagers as the characters and references can be recognised easily, which establishes a fanbase before watching the movie.
 

''Uzak'' appears to be a foreign film or an example of world cinema as the title is in Turkish (UZAK meaning distant).This suggests that the movie is an example of arthouse cinema. The scenery makes the movie seem mysterious. The pathetic fallacy (grey clouds) also suggest that the main character is going through some kind of crisis. This is also supported his pose (silhouette) which could suggest that he goes through his emotional journey alone.Overall the mise en scene is an enigma as it makes the audience question what happens in the movie. The target audience
would specifically be young adults who are well educated.



The typography on the poster shows us that it is thriller as the font appears to show fire within it. The mise en scene also supports this as the child in the poster is looking down into what seems to be a grave or ditch, which can be associated to a horror/thriller movie. This could suggest that the plot of the movie involves a child discovering something that might have surprised him. It is also a foreign film as the translation in Italian can be seen in the tagline. The target audience could be teenagers as they are usually interested in thrillers.






The iconography in the poster suggests that the movie is a hybrid- containing both genres, action and thriller. This is shown by the pose and body language of the characters. Props such as guns could suggest that there is a binary opposition involved. Also the characters are appear to be on the same side, which could suggest that the group fights together. Pathetic fallacy is also used to give it a dramatic effect. The target audience could be young adults (probably male) as the actor on the poster (Bruce Willis) is famous for his  roles in other action  films e.g Die Hard.











The typography used in the poster suggests that the movie is set in an earlier time as the font uses a serif typeface,which suggests it is old fashioned. The props used also supports this as the gun shown in the poster is outdated. The iconography e.g the pirate and ships suggests that the movie involves the unlikely friendship between a pirate and other characters. The poster could be an enigma as the audience does not know whether or not the characters are against each other. However the mise en scene suggests that the characters end up in a dilemma as the ship is on the verge of sinking from an unknown creature. Therefore the target audience will be teenagers (mostly male) as most films that involve adventure attract this particular group.







The reviews clearly show that the film is a romantic comedy, which involves the lives of a couple. The mise en scene shows a contrast between the characters as it shows different locations and people of different ethnicities. The film also uses intertextuality as it refers to the novel ''Pride and Prejudice'' by Jane Austen. The pose and body language suggest that the movie is playful. The target audience would be young adults (mostly female) as these conventions are usually seen in other rom-coms that attract this particular audience.




The poster shows a dominant female figure which could suggest that the movie is a twist on typical sport/drama films. The iconography e.g the sportswear could suggest that the story involves a female boxer/fighter who is on the path to success with the help of her trainers/associates. The movie could also be a reference to other similar films e.g Rocky. This could attract a number of fans the Rocky franchise making the film more intriguing. The facial expressions could also suggest that the film is motivational as it involves a female sports figure. Therefore the demographic is young adults who are mostly female.